304·565·7505



proudly made in the USA

Craftsmanship

Care & Handling

Fish Tales

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The long-awaited new lures are here!

Faithful customers have field-tested these lures for more than a year, but they're new to the website. You'll see what the excitement is about when you follow this link.

These are the original Amma Bama lures, handcrafted to exacting standards since 1973 by Bill Looney of Amma, West Virginia. They are tournament proven and widely considered the best jerkbait anywhere for muskie and northern pike.

Here's why:

• hand craftsmanship throughout the 24-stage manufacturing process
• field tested and recommended for decades by savvy guides
• stainless steel through-wire construction
• tournament proven again and again!

Custom colors are available, but please look over the selection here first — and find out how your own success with an Amma Bama can land you a free Amma Bama lure for your next fishing trip.

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crappie

$35

actual length
8 inches

green walleye

$35

actual length
8 inches

chartreuse fire tiger

$35

actual length
8 inches

golden walleye

$35

actual length
8 inches

banded perch

custom
(call for price)

actual length
8 inches

black-orange perch

$35

actual length
8 inches

black-silver

$35

actual length
8 inches

black perch

$35

actual length
8 inches

brown perch

$35

actual length
8 inches

ghost

$35

actual length
8 inches

gray ghost

$35

actual length
8 inches

chartreuse perch

$35

actual length
8 inches

golden perch

$35

actual length
8 inches

green perch

$35

actual length
8 inches

golden walleye

$30

actual length
6 inches

golden walleye

$25

actual length
4 inches

Amma Bama
346 Pine Grove Rd.
Amma, WV 25005

304·565·7505