From the latest 10-inch lures in traditional and custom designs (including a collectors' limited edition in red, white and blue), to the sturdy and effective jointed lures you see below, all Amma Bamas measure up to the high standards of quality Bill Looney has always championed. We guarantee it!

Remember — Any Amma Bama lure is available in any color you see, and Bill is always open to your suggestions for custom colors he hasn't even thought of yet.

Questions or custom requests?
As always, call 304-565-7505 or send e-mail to